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The platform is rolling out a fresh option that enables them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the service disclosed that it now features in excess of 1 billion AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the next few weeks before a global release. This advancement coincides with a surge in AI-generated material, fueled by new content generation software.

AI Content on Other Platforms

Studies have shown that almost one in 10 of the fastest-growing channels on a competing service exclusively feature content made by AI. A significant portion of this output is deemed low-quality AI content, a phrase for poor-quality, factory-style content that is frequently absurd or dreamlike.

Our research shows that numerous viewers enjoy content made with AI tools, including AI artwork to science explainers, and we want to give people the ability to adjust the amount of that, based on their own preferences,” stated a platform representative.

Scale of AI Content

TikTok disclosed that there are currently 1.3 billion videos on its app labeled as made with AI. Overall, over 100 million videos are submitted to the service each day, making clips made by AI a limited portion of its complete catalog.

User Control Features

Users will be capable of reduce or increase the level of AI-generated videos they see by opening the content preference feature in the application and selecting AI-made media. Additional categories that currently be modified under the tool encompass current affairs, fashion, cosmetics, and choreography.

AI Disclosure Rules

Its policies mandate users to tag “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or critical incidents. Any believable AI video that is not labeled can be taken down under its terms of service.

Furthermore, the platform will henceforth attach an AI-generated tag to content produced via its proprietary AI systems, or identified by an industry-wide initiative for recognizing content made by AI. This action is intended to help prevent users from seeking to evade the labeling process.

AI Literacy Programs

TikTok is also introducing a $2m AI literacy fund for specialists and institutions to develop educational content about using AI responsibly. This program will support educational bodies focused on teaching computer science.

Content Safety Approach

The video-sharing app has defended its content review process, during controversy over proposals to make redundant a large number of content moderators in the UK. TikTok is planning to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and internet security professionals raising concerns that staff are being displaced by machine-led review.

A senior executive clarified that staff-based oversight would remain essential, but artificial intelligence can shield workers by removing the most graphic content prior to it gets reviewed by staff. The platform announced a significant reduction in explicit and harmful content seen by content reviewers over the previous year due to intervention by its machine learning processes.

It is vital to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to reduce exposure to harmful content as rapidly, which is why a lot of the machine support is proving valuable work at speed.”